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Membership Direct Mail (Touch) Program

description

The Membership "Touch" Program is a nationally coordinated direct mail effort that will reach roughly 700 (first/primary) members of the Association via high quality print material including letters, postcards and brochures as well as e-mail. The members will receive anywhere from 11 to 17 contacts throughout the year depending upon the number of years that company has been a member of the Association. The primary focus of the Touch Program is to actively engage the members by promoting upcoming events and benefits. The Touch Program also promotes the 3-in-1 membership benefit - local, state and national.

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