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E-Newsletter Marketing

description

The Urbandale Chamber communicates to the membership monthly through an e-newsletter. This communication is sent to every contact in the Chamber, previous members and subscribers (3,300 approx) to inform them of City news, member news, business tips/advice and upcoming Chamber events. On average, the e-newsletter has an average open rate of 22.5%, which is +6% over the industry average, and an average click rate of 8.66%, which is on par with the industry average.

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